JAPAN CREATIVE PERFORMANCE AUDIT
Is your creative actually ready for Japan?
A focused review of how your creative, messaging, and localization actually perform in Japan. For brands about to launch, or already in market.
Starting from
¥350,000 + tax
7 business days
Companies We Have Worked With
Strong global creative can still underperform in Japan.
Your campaign can be beautifully produced, professionally translated, and a proven winner in other markets, and still fall flat with Japanese buyers.
It is rarely one obvious mistake. It is usually the sum of small ones: the message, the trust cues, the visual hierarchy, the localization, the cultural read, the platform norms, and the path from first impression to purchase.
This audit surfaces those gaps before you spend more on media, production, or localization.
Built for brands at two critical moments
Before launching in Japan
You have global creative and messaging ready, and you want to know what to adapt before it goes live in Japan. We flag the weak points while they are still cheap to fix.
Already active in Japan
Your campaigns are live, but engagement or conversion is softer than you expected. We pinpoint whether it is the creative, the message, the localization, the landing page, or the way the whole thing is put together.
We examine the full creative journey.
We judge your campaign as one connected system, not a folder of separate assets.
Creative execution
Video, static assets, photography, hooks, visual hierarchy, pacing, talent, product presentation, and overall creative structure.
Messaging
Value proposition, headlines, claims, tone, trust signals, calls to action, and whether the message actually lands with a Japanese audience.
Localization
We assess whether the idea itself translates, not simply whether the Japanese language is technically correct.
Landing experience
The relationship between the campaign and the page it leads to, including message continuity, trust, hierarchy, CTA clarity, and obvious conversion friction.
Competitive context
We review 3 to 5 relevant competitors in Japan to understand how the category communicates, builds trust, and positions value locally.
Campaign consistency
Whether the creative, the message, the landing page, and the action you want all pull in the same direction.
A clear diagnosis, not a generic strategy deck.
You get a structured Japan Creative Performance Audit Report that shows your team exactly what is working, what is holding performance back, and what to change first.
Executive diagnosis
A concise summary of the campaign's strongest elements, most important weaknesses, and highest priority risks.
Creative performance scorecard
Review across cultural fit, message clarity, trust, localization, visual communication, differentiation, conversion path, and platform suitability.
Asset by asset review
We annotate and evaluate the actual creative being used or planned so your team can see exactly where recommendations apply.
Japan competitor comparison
A focused comparison of 3 to 5 relevant competitors covering messaging, visual language, proof, offers, and conversion approach.
Priority action plan
Recommendations organised into Critical (fix before additional media or production investment), Important (address during the next creative cycle), and Opportunity (areas with potential to improve performance or differentiation).
Three recommended creative directions
Three practical ways the campaign could be improved or repositioned for the Japanese market. Clearly labelled as strategic directions, not finished advertisements.
One illustrative creative direction mockup
One non production ready visual example showing how a key recommendation could look in practice: a redesigned frame, a visual concept, or a simple storyboard, depending on the campaign.
60 minute findings session
A live review of the audit with the client's team, including recommendations, priorities, and Q&A.
CREATIVE PERFORMANCE
ILLUSTRATIVE AUDIT VIEWStandard audit scope
Starting from ¥350,000 + tax · Delivered in 7 business days
Request an AuditWhat's included
Larger, multi product, or multi campaign scopes are quoted separately.
Focused creative diagnosis, not full market entry consulting.
The Japan Creative Performance Audit does not include:
- Full Japan market sizing
- Regulatory or legal analysis
- Distribution strategy
- Media buying
- Full consumer research studies
- Completed Japanese advertising production
- Full copywriting or transcreation
- Website redesign
- Finished creative assets
These can be handled separately where required.
Fix the creative before increasing the spend.
When a campaign underperforms, the reflex is to spend more: more media, new targeting, more content. But if the message, the creative, or the market fit is off, more spend just buys more of the same result. The audit gives you a Japan-specific outside read before you commit the next budget.
Frequently Asked Questions
Is this a full Japan market entry study?
+
Is this a full Japan market entry study?
+No. The audit focuses specifically on creative, messaging, localization, campaign structure, landing experience, and competitive creative context.
Can we use the audit before launching in Japan?
+
Can we use the audit before launching in Japan?
+Yes. The audit can be used before launch to identify weaknesses in existing global campaign assets before they are adapted or deployed in Japan.
Can you audit a campaign that is already live?
+
Can you audit a campaign that is already live?
+Yes. Existing campaigns are suitable, particularly where the team is seeing weaker than expected engagement, conversion, or response in Japan.
How many assets are included?
+
How many assets are included?
+The standard scope includes up to 10 core creative assets and one relevant landing page.
Do you rewrite or redesign the entire campaign?
+
Do you rewrite or redesign the entire campaign?
+No. The standard audit provides recommendations, three strategic creative directions, and one illustrative creative direction mockup. Full production, transcreation, or redesign is scoped separately.
What happens after the audit?
+
What happens after the audit?
+Streetshow can support implementation if required, including localization, campaign development, video production, CGI, photography, and other Japan market creative execution.
How quickly is the audit delivered?
+
How quickly is the audit delivered?
+The standard audit is delivered within 7 business days after receiving all required materials and project context.
What does it cost?
+
What does it cost?
+Standard engagements start from ¥350,000 + tax. Larger or multi campaign scopes are quoted separately.
Before you spend more in Japan, make sure the creative is working for Japan.
Audit report + 60 minute findings session + one illustrative creative direction mockup
Request a Japan Creative Performance AuditTell us what you're launching, where the campaign stands today, and what you need to understand. We'll confirm fit and scope before we start.